Category : Business Development

How to Create and Profit from your Unique Value Proposition

In Business as in sports, job interviews, and just about any competitive arena, the winner is usually determined by something that sets them apart from their competition. A sum of unique qualities or qualifications that allows them to stand out above their competitors and to earn position, ranking and profits….

Archers and Arrows……………

Most folks have heard the tale of William Tell, the 14th Century, European Archer who was made famous for a particular shot he made where he shot an apple off of a man’s head. Without a lot of practice and a bit of luck, most of us would never try…

The Vital Few vs the Trivial Many….

Now that Tax season is over (at least for a while for most of us), we can all get back to the mission at hand which is running your business, efficiently, effectively and with clearly defined goals and objectives. But the question I ask many folks when learning more about…

Volume dollars vs. Profit dollars…You need both to grow and survive!!

Now that the Christmas Chaos known as shopping is over, many folks look forward to finding the Great after Christmas Deals on items that were leftover inventory after the Holidays. Americans didn’t invent the art of the “Smokin’ Deal” but we may have perfected it. Everybody likes to feel good…