Category : Business Development

Using a Content Strategy to build your Brand awareness, and tell your story your way…

Create a content strategy Previously we have discussed the need to identify your target Audience/Demographic. Once you’ve gained a solid understanding of your audience, you’ll need to create a strategy for reaching them. Focus on Your Story One of the best content topics for increasing your brand awareness is your…

Core Competencies…..Playing to your business strengths!

Core competence is something that most successful companies stick to in order to remain profitable. It allows the business owner/operator to maintain profit margins and to provide that unique value proposition that differentiates them from their competition. Many fledgling business owners struggle with determining their own unique value proposition early…

Taking Advantage of Another Businesses Marketing Campaign

Many years ago, I was in the Food Distribution Business and had a territory consisting of a broad mix of Mom and Pop restaurants, Schools, Daycares and Healthcare facilities. Mixed in with these accounts I also had several Convenience stores or “C” Stores as we called them. One of my…

How to Create and Profit from your Unique Value Proposition

In Business as in sports, job interviews, and just about any competitive arena, the winner is usually determined by something that sets them apart from their competition. A sum of unique qualities or qualifications that allows them to stand out above their competitors and to earn position, ranking and profits….

Archers and Arrows……………

Most folks have heard the tale of William Tell, the 14th Century, European Archer who was made famous for a particular shot he made where he shot an apple off of a man’s head. Without a lot of practice and a bit of luck, most of us would never try…