Author : Paul Nottingham

Handling A Poor Review of Your Business on Social Media

The internet and social media in particular, have made it easier than ever to learn about a business from your home or cell phone without having to go into the business to try their wares. If you are in business today, chances are very good that you will have a…

Using Photos on Websites

This week we take a look at a few examples of websites that use pictures to tell a story while sharing their product offerings. Before we begin a few disclaimers: All of these photos were taken directly from the websites listed. They are shown here strictly for illustrating the use…

Using Pictures on Your Web Page to Enhance Your Product Offerings and Build Brand Equity

1. It’s your best opportunity for a Great First impression Product photos are a visual representation of your business. Using a high-quality color photo of your products or services tells a story that would take much longer to convey in words. 2. They help customers better understand your products Current…

Using a Content Strategy to build your Brand awareness, and tell your story your way…

Create a content strategy Previously we have discussed the need to identify your target Audience/Demographic. Once you’ve gained a solid understanding of your audience, you’ll need to create a strategy for reaching them. Focus on Your Story One of the best content topics for increasing your brand awareness is your…

Core Competencies…..Playing to your business strengths!

Core competence is something that most successful companies stick to in order to remain profitable. It allows the business owner/operator to maintain profit margins and to provide that unique value proposition that differentiates them from their competition. Many fledgling business owners struggle with determining their own unique value proposition early…