Author : Paul

Superior Customer Service: Where does it begin?

I have seen many businesses start up in my 30+ years in Sales, and I don’t remember a single instance where the owner/operator purposely tried to provide a bad customer service experience. In fact, my experience was quite the opposite. But more often than not, somewhere along the way, most…

Handling A Poor Review of Your Business on Social Media

The internet and social media in particular, have made it easier than ever to learn about a business from your home or cell phone without having to go into the business to try their wares. If you are in business today, chances are very good that you will have a…

Using Photos on Websites

This week we take a look at a few examples of websites that use pictures to tell a story while sharing their product offerings. Before we begin a few disclaimers: All of these photos were taken directly from the websites listed. They are shown here strictly for illustrating the use…

Using Pictures on Your Web Page to Enhance Your Product Offerings and Build Brand Equity

1. It’s your best opportunity for a Great First impression Product photos are a visual representation of your business. Using a high-quality color photo of your products or services tells a story that would take much longer to convey in words. 2. They help customers better understand your products Current…

Using a Content Strategy to build your Brand awareness, and tell your story your way…

Create a content strategy Previously we have discussed the need to identify your target Audience/Demographic. Once you’ve gained a solid understanding of your audience, you’ll need to create a strategy for reaching them. Focus on Your Story One of the best content topics for increasing your brand awareness is your…