How to Create and Profit from your Unique Value Proposition

In Business as in sports, job interviews, and just about any competitive arena, the winner is usually determined by something that sets them apart from their competition. A sum of unique qualities or qualifications that allows them to stand out above their competitors and to earn position, ranking and profits….

Archers and Arrows……………

Most folks have heard the tale of William Tell, the 14th Century, European Archer who was made famous for a particular shot he made where he shot an apple off of a man’s head. Without a lot of practice and a bit of luck, most of us would never try…

Needs Satisfaction is a Two-Way Street

My daughter recently purchased a brand-new vehicle. It was her first ever and she was very proud and I was quite happy for her that she was financially able and ready for the responsibility. Her buying experience was so much better than mine (and many of my friends and family…

Changes in Customer Service over the Years

Memorial Day is one holiday I take very personally. It is a day that as a Nation, we collectively remember the fallen of our Military brothers and sisters who gave the last full measure of devotion. As a veteran, I am proud of a rich heritage and commitment to service…

This is What Customer Service Should Be Like!!

I was in a Big Box grocery store today, and needed to get a Rotisserie chicken as that is the requested dinner for my daughter’s mom (my wife). Since my grandson was dining with us, I needed to get him his two favorite things to eat – mac and cheese…